Situation
- Our client had just come to market with a new breast cancer therapy and it was their first product to market.
- The client could not risk any lost scripts, so they wanted us to track every prescription in order to understand and address any and all payer challenges.
- They tasked Neovance with launching an FRM team and acting as project manager to aggregate and identify case details.
Approach
- To support this client, Neovance launched a team of FRMs and acted as project manager to aggregate and identify case details.
- Neovance partnered with the client's other vendors, including the data aggregator, to receive and identify case details from the Hub and Specialty Pharmacies.
- Utilizing data, Neovance was able to flag cases for FRM intervention and further HCP education.
- FRMs led coordination efforts between the client's Hub vendor and SPs to resolve PA-A pending cases.
Outcome
- Neovance was successful in aggressively pursuing every single script through the PAA process.
- The client developed a deeper understanding of their patients for more meaningful engagements and outreach.